Nenshou

It’s hard enough to not hate on yourself when trying to lose a few extra pounds, but now a iPhone app will apparently help stick the dagger in your back?

According to the Daily Mail, the “Nenshou” app from Japan is aiming to grab attention by marrying personal training with ‘anime’ dating — and throwing a bit of bullying into the mix too.

Here’s the deets:

The app combines the world of “gaming dating” (where the player is a lonely singleton who tries to win the affections of potential partners) with weight loss.

Not only that, but your virtual love interest hectors you into slimming down with “motivational” statements such as “Fat girl, do some more exercise, okay?”

That sounds like my self-loathing inner-voice at all times while on my weight-loss journey. Ugh. But to make matters more body-dysmorphic, your virtual boyfriend doesn’t warm up to the notion of loving you until you go through a boot camp workout to lose some pounds.

To start, each player creates an animated character, who then meets up with their childhood sweetheart. The long-lost love proceeds to tell you you’ve got fat and need to lose weight. Charming.

The love interest then morphs into a personal trainer, who “motivates” you through workouts — such as sets of crunches — becoming increasingly romantically interested as you lose weight.

The app has a number of workouts which are prescribed to you by your crush. As you exercise, your partner screams encouragement (what we might call abuse) while keeping count of your sit-ups or laps.

As your weight drops and love blossoms, you are taken through increasingly amorous scenarios – though how the relationship develops depends on your dieting success.

This Creative Freaks app will be translated into the English version soon, and I feel it will go on to be a great seller in the U.S., specifically. With all the bully tactics most boot camps use along with celebrities praising trainers for belittling them during workouts, an app like this should feel right at home in America.

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One Comment

  1. Hey, some people are motivated by criticism or insults, but at the same time this definitely may send the wrong message to teenagers who download the app and possibly affect their self-esteem too.

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