No one really enjoys being on a diet. Most of the time, the diet is highly restrictive and the food sucks. No matter how much fanfare comes in the package, your diet food really is just jazzed-up astronaut food. But there may be a trick worth trying, and all it takes is for you to be yourself!
According to Jezebel, a new study from University of Minnesota’s Carlson School of Management suggests that performing a ritual before eating actually makes food taste better.
Praying over your food can count as a ritual, but after giving thanks for your bountiful feast, that’s when your unique ritual begins:
In one experiment, researchers recruited 52 researchers and told them to eat a chocolate bar; about half were given instructions on a ritual to follow before eating it. They were told, “Without unwrapping the chocolate bar, break it in half. Unwrap half of the bar and eat it. Then, unwrap the other half and eat it.” The others were just told to relax for a bit, and then eat the candy like a regular person. As it turned out, the people who had done the weird little song-and-dance routine before eating the chocolate ended up saying that they enjoyed it more than those who ate the chocolate normally. They also took longer to eat it and said they would pay more for the chocolate. And this doesn’t just apply to candy: similar experiments in the study were done using lemonade and even carrots.
So it looks like the folks that annoy everyone with those ridiculous Instagram pictures cataloguing how great their Herbalife powder is might actually help themselves down the chemical concoction with pleasure. Now only if they could find a study that helps make diet food taste like a Krispy Kreme doughnuts.